Pricing on Purpose

“Costs do not determine price, rather, price determines costs and value determines price.”

I have been reading “Pricing on Purpose: Creating and Capturing Value” by Ron Baker, and it really resonates with me. Having worked in the creative service industry my entire professional life, I also strongly believe in value pricing.

I love how Baker focuses on the customer experience in defining the nature and value of the relationship, and he keeps pounding on the absurdity of cost-plus pricing.

Since value is subjective, pricing is definitely an art, not a science. I never think there is a formula anyway.

What other books do you recommend on the topic of value pricing?

Published by belle

Law school drop-out, ex-digital agency owner, mom of two. I blogged about entrepreneurship, service businesses, career growth and parenting on

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