Ask yourself – what are you getting paid for?
We usually focus on describing what we do vs. the value our customers receive.
Example 1:
What we do: 24×7 website support
Value to customer: protecting your investment
Example 2:
What we do: graphic design
Value to customer: differentiating your brand from competitors
Example 3:
What we do: career coaching
Value to customer: landing the job you already deserve
No one cares what you do and how awesome you are until they realize what you do is of tremendous value to them.
Changing how you talk about your job is the first step in moving from selling time to selling value.
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