How do you talk about what you do?

Ask yourself – what are you getting paid for?

We usually focus on describing what we do vs. the value our customers receive.

Example 1:
What we do: 24×7 website support
Value to customer: protecting your investment

Example 2:
What we do: graphic design
Value to customer: differentiating your brand from competitors

Example 3:
What we do: career coaching
Value to customer: landing the job you already deserve

No one cares what you do and how awesome you are until they realize what you do is of tremendous value to them.

Changing how you talk about your job is the first step in moving from selling time to selling value.

Published by belle

Law school drop-out, ex-digital agency owner, mom of two. I blogged about entrepreneurship, service businesses, career growth and parenting on

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