Category Archives: timemanagement

Opportunity Cost

I hated Economics when I was in high school, but somehow I learned one thing that has influenced my daily life ever since. Opportunity Cost: What am I NOT doing if I do this? In the book “Start Finishing: How to Go from Idea to Done”, Charlie Gilkey expanded on this concept: ✅ Everything you do *displaces*Continue reading “Opportunity Cost”

Ask this one question to prioritize sales effort

“If you had to pick two, which are most important for this engagement?” Quality Scope Time Price I used to ask every early-stage prospect that exact question. ❌ I turned down anyone who said “I can’t pick two, everything is important” (without irony). Those were the perfect “clients from hell” in the making. ❌ I’dContinue reading “Ask this one question to prioritize sales effort”

Putting a Price on What You Do

In my last article, Your Clients Will Thank You for Charging More, I talked about creative professionals who price work based on their “costs” to produce it, not on their value, which leads to underpricing and a ton of problems. But what is the right price to charge? How do you figure out your value? LetContinue reading “Putting a Price on What You Do”